How it works
Why Spare Chair
Compare
Pricing
Revenue engine · not another booking app
Dynamic pricing for
every booking platform.
Spare Chair sits on top of the software you already use, reads live demand, and moves your prices automatically. It fills quiet hours and protects margin at peak. You set the floor and the ceiling. The model does the rest.
BUILDING INTEGRATIONS WITH
waitlist decides the order
engine live · writing to booking platform
next 7 days
Mon
Tue
Wed
Thu
Fri
Sat
Sun
09
11
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15
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LATEST PRICE MOVE
Cut & finish
Sat 11:00 · high demand · your band £38 to £60
£45
£54
Backed & supported by
How it works
Three steps. Then it runs itself.
Spare Chair is a layer, not a platform. You keep your booking software and your workflow. We just make the prices right.
01
two numbers
Connect and set your guardrails
You authorise Spare Chair once, then set the lowest price you will accept and the highest you want to charge. That is the only setup. No migration, no onboarding forms, no setup fee.
02
no cold start
Prices start moving on day one
We already know what your city and category look like, because we track 2,200+ providers daily. You get market-accurate prices before you have any history with us.
03
automatic from here
The model learns your business
Every slot that fills or goes empty trains the engine on your demand curve. Within weeks pricing is personalised to your chairs, your staff, your calendar, and it never steps outside your band.
Why Spare Chair
Everyone else prices
inside their own walls.
Dynamic pricing exists, but only for businesses that happen to be on the right platform. Spare Chair is the layer that works across all of them.
Platform agnostic
Zenoti prices Zenoti. Fresha prices Fresha. Spare Chair prices anything with a writable price endpoint, so the platform you chose stops deciding whether you get dynamic pricing.
Zero migration
No data export, no re-training your team, no implementation invoice. You install a layer, not a new business system.
You set guardrails, not rules
Tell us the lowest price you will accept and the highest you are comfortable charging. Inside that band the model owns every decision. No schedules, no per service logic, no weekly spreadsheet.
Vertical agnostic
Salons are the first vertical, not the limit. The engine prices any perishable appointment: studios, clinics, spas, treatment rooms.
WHAT OPERATORS SAY ABOUT THE ALTERNATIVES
“Changing pricing required going into several different places”
Zenoti review
Nothing to change. Prices move on their own.
“Onboarding involved completing a large number of individual forms”
Zenoti review
No onboarding forms. You stay where you are.
“Most expensive software out there”
Mindbody review
An add-on, not a stack replacement.
“Constantly pushing features no one wants”
Mindbody review
One job: pricing.
The data moat
We see the market. Platforms only see themselves.
A booking platform can only learn from its own customers. Spare Chair scrapes across all of them every day, so we know what a Saturday 11am blow-dry is worth in your postcode before you have taken a single booking with us.
2,200+
providers tracked daily
across every major booking platform
Day 0
to first optimised price
no ramp-up period, no history required
2
numbers you have to set
a floor and a ceiling. the model does the rest
£0
setup and migration cost
competitors charge £1,500 to £5,000
Competitive landscape
Every rival prices one platform. We price all of them.
Zenoti, Fresha and Mindbody all ship dynamic pricing, but only for their own customers. If you are on Timify, Booksy or Treatwell, none of them can help you.
| Spare Chair | Zenoti | Fresha | Mindbody | |
|---|---|---|---|---|
| Type | Add-on layer | Platform | Platform | Platform |
| Works across booking platforms | Yes | No | No | No |
| Requires migration | No | Yes | Yes | Yes |
| Dynamic pricing scope | Services, any vertical | Services (salon/spa) | Services (beauty) | Classes only |
| Setup cost | None | $1,500 to $5,000+ | Free, higher transaction fees | $269+/month |
| Time to first optimised price | Day 0 | Day 0 (own data only) | Needs ramp-up | Needs class history |
| What you configure | A floor and a ceiling | Rules per service, per location | Rule-based setup | Price range per class |
| Target | Independents on any platform | Enterprise chains | Beauty & wellness | Fitness studios |
Comparison compiled from public pricing pages, product documentation and verified G2 / Capterra reviews. Last updated June 2026.
Pricing
You only pay when we make you money.
No implementation invoice, no per-seat maths, no annual increase. We are building launch pricing with our first operators, so join the waitlist and we will shape a plan around your volume.
early access · limited cohort
What is included
Automatic dynamic pricing on every service
Market data from 2,200+ tracked providers
Works with your existing booking platform
No setup fee, no migration, no contract
FAQ
Questions operators ask us
Do I have to switch booking software?
+No. Spare Chair is a layer that sits on top of the platform you already run. We connect through its price API and write updated prices back. Your calendar, your clients and your workflow do not change.
Which platforms do you support?
+How does the pricing engine decide?
+Do I lose control of my prices?
+Will it work before you know my business?
+Is my data secure?
+In the press
